About Us

At Blue Caffeine, we help clients identify, build and nurture a highly targeted, relevant customer base using a data-driven approach for awareness creation, funnel optimization and lead conversions.

Our mission is to use the power of technology, analytics and design to help our customers execute, monitor and optimize highly-targeted Search, Display and Social campaigns.

Our services include SEO (Search Engine Optimization), PPC (Google AdWords, Bing, Yahoo, Facebook), Analytics and Design. We have our own Audit, Assessment and Planning tools that bring an algorithmic approach to digital marketing, reducing cycle times for campaign optimization and increasing ROI

We use NLP (Natural Language Processing) and text mining to build highly relevant keywords and conduct exhaustive competitive research and benchmarking.

Services

 Pay Per Click

Acquire and nurture a highly targeted and relevant customer base and put your digital ad spend to maximum use!

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We use a comprehensive data-driven approach aligned with campaign objectives, detailed keyword analysis and competitive benchmarking. This results in significant reduction in campaign optimization cycle times. We setup, analyze and optimize PPC (Pay-per Click) campaigns across Google AdWords, YouTube advertising, Bing, Facebook advertising and Yahoo Search advertising. Our campaigns include Search, Display, Video, Targeting and Remarketing properties

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Search Engine Optimization

Build a robust SEO strategy through continuous monitoring & data-driven content insights

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We help customers through comprehensive content analysis, competitor benchmarking, technical SEO compliance, keyword / topic analysis and prioritization, social media review, user persona driven search contexts, continuous monitoring, reporting and forecasting

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Analytics

Get a 360-degree view of your customer with a business-driven analytics strategy & implementation

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We help our clients build a digital analytics strategy, KPI identification, definition, & measurement framework, tag implementation using tag management tools or direct deployment for Google Analytics, Adobe Site Catalyst, Firebase Analytics and Hubspot, among others. We also help customers define, run and measure their A/B tests (Conversion Rate Optimization)

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Digital Audit and Research

Be on the ball with market trends, competitive research and digital marketing best practices

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React quickly to market changes, targeting channels and new opportunities for customer acquisition. We conduct detailed audits of a brand’s digital properties, including website, social, search and campaigns and provide insights and recommendations on digital marketing best practices and user experience

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Web Operations

Improve speed-to-market for digital campaigns and reduce dependency on IT for changes to campaign websites, tracking codes and A/B testing

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Marketing teams need to constantly make changes to their brand websites to enable campaigns, product launches, landing pages, microsites, SEO etc. We offer WordPress, PHP and front-end development services to help marketers rapidly launch campaigns and quickly address changing audience and campaign needs

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Digital Asset Production

Reduce content time-to-market through digital collateral re-purposing and reuse across web, mobile and social channels

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We work closely with agencies and their customers to convert their creatives into marketing collateral. We help customers build, modify and enhance digital marketing assets. This helps lower costs associated with creation of marketing collateral and widens the scope of content across presentation design, image editing & enhancements, infographics and campaign assets

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Our Work

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A 3-Phase Strategy for a customer service software company which improved AdWords campaign metrics significantly

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Effective use of Search Engine Optimization and PPC together for lead generation and as a visibility strategy for a Software products/services company

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How Optimizing lead generation on Facebook using B2B custom audience lists helped increase conversion rates by 83 points

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How a customized, comprehensive SEO audit helped a creative agency win the pitch to a B2B company

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Digital Marketing partner involved in strategizing, planning, execution, optimization and reporting of marketing and lead generation channels.

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User journey based email marketing strategy and implementation for the fintech news app that has improved user engagement and daily active users (DAU)

What Clients Say About us

  • “Blue Caffeine’s customer-first attitude is a direct reflection of its expertise and the founders' successful history as big-time consultants for major global players. They understand requirements well and execute even better”

    Arnold Huffman
    Arnold HuffmanCEO, Digital Yalo, Atlanta, GA
  • “For an early stage startup like us, Blue Caffeine has been a trusted partner for user acquistion and a cost effective launch strategy. Blue Caffeine played a key role in our growth with their quick turn around times, transparent processes and consistent communication”

    Ravi Koka
    Ravi KokaCEO, Stocksnips, Pittsburgh, PA
  • "Blue Caffeine started off as our SEM agency and quickly enhanced our Paid Search efforts and SEO. They took over our Social Media advertising, list building & database management, helping us streamline contact acquisition efforts. They are responsive, knowledgeable and a valued extension of our marketing team."

     Jason Kapler
    Jason KaplerVP, Marketing, LiveWorld Inc., San Jose, CA

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