Bidding on non-branded keywords that you already rank for
ConvergePoint is a market leader in Microsoft SharePoint regulatory compliance solutions. They began as a bespoke consulting service provider for business processes on SharePoint, but they soon realized that their clients’ greatest need was for the creation of automated compliance solutions.
ConvergePoint had very good organic traffic. They wanted to have a paid marketing strategy that would help them to scale their sales team by providing more leads.