We’ve all known how important it is for a business to be present at the right place with the right product at the right time. So, in today’s scenario, if your customer uses the digital medium and you don’t, then that’s a lost opportunity. If you don’t meet your audience where they are present, your competitor will. Hence, having a cohesive digital strategy allows you to reach your target audience more effectively, using the platforms they prefer to spend their time on.
With the fast-changing digital landscape and changing consumer preferences and habits, one needs to make sure that there is enough research done and a robust strategy made. If not properly strategized, one could be present on the wrong platform with the wrong messaging altogether. Hence, a complete understanding of one’s industry and competition, understanding the Target Audience, their behaviour, way of living, what relates to them, and accordingly coming up with a plan to engage them at the right time with the right proposition is the way to go.