Acute targeting on Facebook using custom audiences

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Background
Profit.co introduced their Objectives & Key Results (OKR) solution in 2018 to empower businesses in becoming metrics-driven and objective-focused organizations. Profit.co was founded by a group of entrepreneurs and engineers who were well-versed in the subject of OKRs.
Problem Statement
Profit.co ran their Google Ads campaign to increase their brand awareness and generate sales and qualified leads, but they had a high bounce rate due to irrelevant impressions and conversions.
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strategy
Strategy
During our initial research, we found weak points around their keywords strategy and non-performing landing pages. So, we conducted the following three audits.
PPC:
We analyzed their account structure, ad copies, metrics and found that they lacked the level of optimization to compete in such a highly competitive market.
Keyword Research:
During the audit, we found that the account received a lot of irrelevant impressions. We addressed this by creating multiple ad groups and ad copies that better reflected the user’s intent.
Landing Page:
We suggested a unique landing page flow for each page based on each ad group.
Results
We improved the ROI of the campaign and achieved the following results in 6 weeks.
4.99%
CTR increased from 1.90%
5.64%
Conversion Rate increased from 2.33%
230%
Overall keyword click-through

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