Profit Case study | Blue Caffeine - Performance Marketing Agency

Acute targeting on Facebook using custom audiences

Background

Profit.co introduced their Objectives & Key Results (OKR) solution in 2018 to empower businesses in becoming metrics-driven and objective-focused organizations. Profit.co was founded by a group of entrepreneurs and engineers who were well-versed in the subject of OKRs.

Problem Statement

Profit.co ran their Google Ads campaign to increase their brand awareness and generate sales and qualified leads, but they had a high bounce rate due to irrelevant impressions and conversions.

Strategy

During our initial research, we found weak points around their keywords strategy and non-performing landing pages. So, we conducted the following three audits.

PPC:

We analyzed their account structure, ad copies, metrics and found that they lacked the level of optimization to compete in such a highly competitive market.

Keyword Research:

During the audit, we found that the account received a lot of irrelevant impressions. We addressed this by creating multiple ad groups and ad copies that better reflected the user’s intent.

Landing Page:

We suggested a unique landing page flow for each page based on each ad group.

Results

We improved the ROI of the campaign and achieved the following results in 6 weeks.

4.99%

CTR increased from 1.90%

5.64%

Conversion Rate increased from 2.33%

230%

Overall keyword click-through