Keyword research and analysis is rightfully known as one of the biggest high-return activities done as part of any Search Engine Marketing strategy. It not only helps with identifying words and phrases for SEM purposes, but also aids in understanding your customers.

Event tracking is needed to identify what people are doing when they visit your website. Events like form fills, button clicks, link clicks to external websites or even PDF downloads help you identify what triggers certain user behavior and brings about more conversions. Every user action can be tracked using Google Tag Manager.

True that there are so many people on Facebook, and we have more than hundreds of friends on our list. The moment you log in to your Facebook account your whole News Feed is stuffed with photos, videos, status updates of your friends all over the world, and heaps of ads.

Let’s face it, building a high-converting landing page can be a daunting task and more often than not, we are left with pages which drive only a few to no leads. Great landing pages are usually what stands between you and conversions.