Email marketing for a Fintech audience that improved app user engagement

Company Background

The StockSnips app is a real time news sentiment app which crawls, aggregates and analyzes news related to public companies listed on Nasdaq and NYSE. The app leverages machine learning and big text analytics to classify and attach sentiment to news snippets that are relevant to a company’s performance.

Problem Statement

StockSnips was initially running their email campaigns in-house and they needed help on scaling the campaigns for their growing customer base. Running campaigns in house was proving to be expensive and the open and click throughs were not as good as they liked it to be. This was when StockSnips decided to look for an agency and Blue Caffeine stepped in to cater to their needs.

Strategy

A database cleanup was also done since there was a discrepancy in the number of contacts on the ESP and the list that StockSnips had provided. Once this was fixed, we started sending broadcast emails to the whole customer base.

Create email templates– This was the first order of business and they would reach the StockSnip’s user base at various touch points in their journey. Templates were built based on StockSnip’s preferences for each touch point starting with the Welcome email to the How to’s and other emails. We also actively suggested ideas based on past user behavior and designed templates which maximized user interaction and increased app engagement. The templates were always mobile optimized and tested on various mobile devices so that the users had the best experience on their devices.

Daily campaigns –This was another important campaign that Blue Caffeine started for StockSnips which provides users with information on daily stock trends. The timing and execution of these campaigns was crucial as users had to view the trends before they made their investment decisions. The template had to be created with the data that is generated on an everyday basis and the campaign was to be launched within 30 minutes of the generation of data. It was a difficult task to complete within the stipulated time and we scripted an RPA(Robotic Process Automation) which automated the whole process and generated the template in a matter of seconds once the data was fed into it.

Results

  • Automation helped save time and effort
  • 10% increase in app engagement.
  • Open rates of the email campaigns as high as 50%.

TESTIMONIALS

“Blue Caffeine’s customer-first attitude is a direct reflection of its expertise and the founders’ successful history as big-time consultants for major global players. They understand requirements well and execute even better”

ARNOLD HUFFMAN

CEO, Digital Yalo, Atlanta, GA

“For an early stage startup like us, Blue Caffeine has been a trusted partner for user acquistion and a cost effective launch strategy. Blue Caffeine played a key role in our growth with their quick turn around times, transparent processes and consistent communication”

RAVI KOKA

CEO, Stocksnips, Pittsburgh, PA

“Blue Caffeine started off as our SEM agency and quickly enhanced our Paid Search efforts and SEO. They took over our Social Media advertising, list building & database management, helping us streamline contact acquisition efforts. They are responsive, knowledgeable and a valued extension of our marketing team.”

JASON KAPLER

VP, Marketing, LiveWorld Inc., San Jose, CA

ABOUT US

Blue Caffeine is a global, data and results-driven marketing agency enablding clients to achieve their business goals with brand awareness, demand generation and audience engagement. At BlueCaffeine,we help businesses launch and grow fast.We identify, build and nurture a highly targeted, relevant customer base using a metric-driven approach to create awareness, inspire interest, drive footfalls and nurture loyalty. Our location-aware and mobile optimized campaign strategies ensure your spend on digital channels drives business goals and not vanity metrics.

We are a team of dedicated and experienced professionals and our mission in life is to help small businesses complete against their bigger and established competitors by empowering them with enterprise-class digital marketing capabilities, tools and technologies.

Contact Us

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    184 Main Collins Street Victoria 8007

    Phone

    1-677-124-442277

    Email:

    info@your business.com