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Email Marketing vs Marketing Automation

Email Marketing vs Marketing AutomationEmail Marketing vs Marketing Automation In the world of digital marketing, Marketing Automation is a common term all marketers come across and use. Many people think of email marketing as an effective part of online lead generation and it surely is. Scholars define marketing automation in many ways. But, here’s our [...]
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About Customer Journey Mapping

About Customer Journey MappingAbout Customer Journey Mapping Be it any type of business, the ultimate question every marketer should address is – Who are the customers that drive my business performance? Or How do I drive more business at the current acquisition rate?  To get an answer to these questions lies in understanding the customer [...]
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