About This Course
In this 2-day course, we’ll not only cover the basic techniques and real-world examples from hundreds of customer engagements, but also use refreshingly simple language, tips, tricks and insights to accelerate pipeline growth, deal wins and renewals. We’ll also cover lessons large SaaS companies have learned about value management, and how startups, small and medium sized businesses can leapfrog their journeys.
Designed exclusively for B2B technology sellers
  • Enterprise Architects
  • Sales Engineers
  • Customer Success Managers
Our Services
Value Selling Services
  • Enablement and Training

    Comprehensive value selling training for sales, consulting, and customer success teams. Two-day virtual program covering the basics for all sellers, marketers, and customer success specialists.

  • Business Value Modeling for Technology Products and Services

    Comprehensive value selling training for sales, consulting, and customer success teams. Two-day virtual program covering the basics for all sellers, marketers, and customer success specialists.

  • Deal Acceleration & Expansion through Business Cases

    Comprehensive value selling training for sales, consulting, and customer success teams. Two-day virtual program covering the basics for all sellers, marketers, and customer success specialists.

Performance + Value Marketing
  • Customer Value Stories

    - Short, highly consumable customer journey stories for inbound marketing.

  • Performance Marketing as a service

    Comprehensive value selling training for sales, consulting, and customer success teams. Two-day virtual program covering the basics for all sellers, marketers, and customer success specialists.

  • Value Marketing Research for positioning

    Comprehensive value selling training for sales, consulting, and customer success teams. Two-day virtual program covering the basics for all sellers, marketers, and customer success specialists.

Discover powerful features to boost productivity
Expertise in creating precise TCO/ROI models
Quantification of ROI for accelerated deals
Learn from giants like
Salesforce, Snowflake, and ServiceNow
Achieve significant increases in pipeline, deals, and upsells
Expert instructors with decade-long experience
The Instructors

Venkat Lakshminarayanan
For a decade, Venkat has honed expertise in customer value management,leading in senior tech sales and consulting roles. His focus extends to building and leading large teams, closing significant digitaltransformation deals. With a focus on value management, he achieves remarkable results, including 2x pipeline growth, deals, and upsells through effective influence.

Dr Randhir Mishra, PhD
Dr. Randhir is a transformation evangelist with 25+ years of experience, aiding 100+ companies in successful transformations. Alongside teaching at reputed management institutions, he conducts extensive research on learning design. With a background in strategy consulting and digital model design, Dr. Randhir guides companies through digital transformations, translating new skills into productivity for teams.

Radhesh Koka
Radhesh, CEO of Blue Caffeine, brings two decades of entrepreneurial experience in marketing, strategy, and business transformations. Formerly at Cognizant, he founded their Digital Marketing group and successfully launched startups in SaaS and digital brand experience. Passionate about Performance Marketing, Radhesh integrates value into digital-first branding, empowering B2B and B2C organizations globally.
The Learning Experience
The curriculum is shaped by leaders who have pioneered transformative strategies, driving adoption, standardization of processes, and achieving "value at scale" results, such as doubling pipelines and securing deals. This dynamic blend of practical insights and strategic vision provides participants, whether from startups or established enterprises, with the tools to propel their businesses forward
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