Know your customers, Track Channel Performance, and Optimize ROI Fuel your marketing strategies with data-driven decisions and in-depth customer insights KNOW MORE

Measurement and Analytics

Navigate marketing programs with more confidence. Understand who you show your ads to, which channels are contributing to business growth, How much should you spend on PPC, Social Media, SEO, E-mail marketing etc., Where are your most profitable customers, What are they looking for and How can you Optimize your marketing ROI

Get your website analytics tracking right, and you shall have answers to all the questions above


Blue Caffeine can help you set up a robust marketing analytics
program suitable for your business goals. We help you

Measurement Planning

  • Define Business objectives
  • Map marketing KPIs to business objectives
  • Build measurement framework to track KPIs
  • Finalize Analytics tools stack that delivers desired tracking

Measurement Implementation

  • Setup and DeployWebsite/App analytics tools (Google Analytics, Adobe Analytics, Firebase, Mixpanel etc.) using a tag manager tool like Google Tag Manager, Adobe Launch etc.
  • Set up reports Channel Analytics, Engagement Analytics, Goals and Conversion reports, Audience profiles, Attribution etc.
  • Enable click mapping using heat map tools to undertand and optimize user experience on your Website

Analysis,Visualization and Insights

  • Build Marketing dashboards with data across all the channels like PPC, SEO, Social Media, E-mail, Offline marketing and mapped to multiple target personas
  • Set up, update and monitor marketing dashboards with insightful data visualizations using Google Data studio or Tableau

Data Driven Decision Making

  • Enable metric driven marketing processes within your organization and train your employees
  • Set up Performance, strategy, Intelligence and Insights workshops to draw up data driven strategies with clear milestones and roadmap to achieve the milestones

Why Blue Caffeine?

  • Clean up database, upload and segment user data
  • Setup business account for you on Blue Caffeine’s email tool
  • Execute/ Schedule campaigns based on campaign calendar
  • Build campaign specific or time period based reports within our fully functional campaign management and reporting interface



Blue Caffeine is a data-driven, performance marketing agency that uses AI, Analytics and Automation to power digital brand strategy, communications and growth for its global clientele.
Blue Caffeine focuses heavily on the Real Estate, SaaS and Home Improvement markets.


    Head office

    • 8 PBR, Suite B, Ghoshala Road, ORR,
      Bangalore - 560048