Landing pages are a key component of any digital marketing effort, as every user you target on Search, Social Media, Email or any other channel will have to be led to a web page, where the user gets more information about your business and a desired user action is recorded.
If your landing pages are not converting, then you are bleeding money as you pay for user clicks on your ads.
Why do you need to optimize Conversion rate on Landing Pages? (Example)
You are driving 100 users a day to your website or landing page by spending $100. Out of these 100 users
Scenario 1: conversion rate is 10%. No. of Conversions: 10,
cost per Conversion $10.00
Scenario 2: conversion rate is 15%. No of Conversions: 15,
Cost per Conversion $6.66
Scenario 3: conversion rate is 25%. No of Conversions: 25,
Cost per Conversion $4.00